DBJ -- SD AMC 受眾規劃

Total Audiences

12

行為 + 時機 + 季節

Behavioral (AMC)

4

已建立 SQL

Purchase Timing

3

Weekday / Weekend / Payday

Seasonal

5

Prime Day / BFCM / Holiday...

AMC SQL File

api/dbj_amc_audiences.sql

Ready

C. 行為受眾 Behavioral Audiences (AMC)

多產品買家 Multi-Product Buyers

買過 2+ 產品 -- Lookalike 種子

T1 已建立 Active

AMC QueryDBJ_MultiProduct_Buyers_LAL_Seed

ActivationSD Prospecting (Lookalike)

Timing全年常駐 Always-on

廣告點擊未購買 Ad Clickers No Purchase

點過廣告但沒買的用戶

T1 已建立 Active

AMC QueryDBJ_Ad_Clickers_No_Purchase

ActivationSD Retargeting

Timing全年常駐 Always-on

多次瀏覽未購買 High DPV No Purchase

瀏覽 2+ 次但沒買（最高意圖）

T1 已建立 Active

AMC QueryDBJ_High_DPV_No_Purchase

ActivationSD Retargeting

Timing全年常駐 Always-on

跨品類交叉銷售 Cross-Category

買層架，推收納配件 Bought shelving, cross-sell organizers

T2 已建立 Active

AMC QueryDBJ_Shelving_Buyer_No_Accessories

ActivationSD Cross-Sell

Timing全年常駐 Always-on

A. 購買時機受眾 Purchase Timing Audiences

平日購物者 Weekday Shoppers

Mon-Fri 購買紀錄的用戶

T2 待建立 Pending

AMC QueryDBJ_{Timing}_weekday

ActivationSD Retargeting

Timing全年常駐 Always-on

週末衝動買 Weekend Impulse

Sat-Sun 購買紀錄的用戶

T2 待建立 Pending

AMC QueryDBJ_{Timing}_weekend

ActivationSD Retargeting

Timing全年常駐 Always-on

月初薪水日 Payday Buyers

每月 1-7 號購買的用戶

T3 規劃中 Planning

AMC QueryDBJ_{Timing}_payday

ActivationSD Retargeting

Timing每月 1-7 號加強 Boost first week

B. 季節性受眾 Seasonal / Holiday Audiences

春季換新 Spring Refresh

Mar-Apr 購買的用戶

T1 待建立 Pending

AMC QueryDBJ_spring_refresh

ActivationSD Prospecting

Timing3 月初啟動 Activate early Mar

Black Friday / Cyber Monday BFCM Shoppers

上次 BFCM 期間購買的用戶

T1 待建立 Pending

AMC QueryDBJ_bfcm

ActivationSD Retargeting + Lookalike

Timing11 月第 2 週啟動 Activate mid-Nov

聖誕禮物季 Holiday Gift Season

Nov-Dec 購買的用戶（送禮需求）

T2 待建立 Pending

AMC QueryDBJ_holiday_gift

ActivationSD Prospecting

Timing11 月初啟動 Activate early Nov

Prime Day 受眾 Prime Day Shoppers

上次 Prime Day 期間購買的用戶

T2 待建立 Pending

AMC QueryDBJ_prime_day

ActivationSD Retargeting + Lookalike

Timing活動前 2 週啟動 Activate 2 weeks before

開學季 Back to School

Aug-Sep 購買的用戶

T3 待建立 Pending

AMC QueryDBJ_back_to_school

ActivationSD Prospecting

Timing8 月初啟動 Activate early Aug

季節啟動日曆 Seasonal Activation Calendar

■ T1 Must Have ■ T2 Recommended ■ T3 Nice to Have