Flux · DE Market — Feb

SPRING DEAL STRATEGY · DE MARKET

🌸 Spring Deal — Mar 10+ 2026

Deal Products: Avento · Sportech · Jet II · Budget & action recommendations

Deal Start

Mar 10, 2026

Spring Sale

Deal Products

Avento · Sportech · Jet II

Priority Push

Avento

W5 exploded to €3,757 · 23.6% TACOS

DE Market Status

Strong

Sunglasses seasonal uptick confirmed

Deal Week Budget Allocation — Recommended Daily Spend

Product	W5 Daily Avg	Deal Week Target	Change	Strategy	W5 TACOS	Target TACOS
🟢 ICECUBE Avento	€126/day	€176/day	+40%	Aggressive scale — W5 exploded to €3,757 (94 units). Seasonal momentum is massive. Increase SP bids 20%, scale SD, add SB video if available.	23.6%	≤28%
🟡 ICECUBE Sportech	€14/day	€22/day	+55%	W5 breakout — jumped from 1-2 units/week to 9 units. Ride the momentum. Increase SP exact match bids, add phrase match on "sport sonnenbrille".	27.8%	≤30%
🔴 Icecube Jet II	€2/day	€10/day	+400%	Needs activation — only €150 total sales over 5W but ultra-efficient 13.5% TACOS when it sells. Deal pricing should drive discovery. Launch SP auto campaigns + targeted manual.	N/A (0 sales)	≤40%
Total Deal Day Budget	€142/day	€208/day	+46%	€1,456/week deal budget for 3 products

DE Market — Sunglasses Seasonal Surge

Capitalize on German Sunglasses Momentum

SEASONAL PEAK

Germany is showing clear seasonal acceleration — Avento W5 doubled W4 (€3,757 vs €1,799), and Sportech had a breakout W5 (€361 from ~€50/week). Spring deal timing is ideal. Current product performance:

Product	5W Sales	5W Units	TACOS	W5 Trend
Avento	€8,996	225	30.4%	€3,757 — Exploding
80Days Eyeglass Strap	€3,483	368	30.7%	€864 — Steady
Verano	€721	18	29.2%	€320 — Accelerating
Sportech	€601	15	26.0%	€361 — W5 Breakout
80Days Pilot	€275	11	6.5%	€175 — Growing
Jet II	€150	3	13.5%	€0 — Needs push
Dynamic	€80	2	78.7%	€40 — Low volume

SPScale Avento SP budget +40% — W5 momentum is explosive, deal pricing will amplify further

SPIncrease Sportech bids +55% — ride the W5 breakout into deal week

SPLaunch new Jet II SP campaigns — auto + manual exact on "polarisierte sportbrille", "sport sonnenbrille herren"

SBCreate Sponsored Brands campaign featuring Avento + Sportech + Jet II — showcase the spring collection

SDAdd SD retargeting for Avento — capture the surge of deal browsers who don't convert Day 1

DEALConfirm deal pricing and badge for all 3 products — submit spring deal applications if not done

MONITORTrack daily during deal week — Avento should maintain ≤28% TACOS, kill Jet II if exceeding 45% by Day 3

Deal Week Success Metrics

Target Sales (Deal Week)

Avento: €5,000+ (vs W5 €3,757 baseline)
Sportech: €500+ (vs W5 €361 baseline)
Jet II: €200+ (vs W5 €0 baseline)
Combined target: €5,700+ deal week

TACOS Guardrails

Avento: Maintain ≤28% — proven at scale
Sportech: Keep ≤32% — W5 showed 27.8% is achievable
Jet II: Accept up to 45% during deal — building from near-zero
Kill switch: Cut any product exceeding 50% TACOS by Day 4