← Listing Update Toolkit 中文版 Alexa Rewrite

Alexa Rewrite ｜ Let Alexa Rewrite Your Listing

Turn Alexa's insights about your listing into an optimization prompt you can paste straight into ChatGPT. In round two, use Alexa to find the shopping questions your listing doesn't answer, and fix those gaps first.

1Ask Alexa these 5 questions on your PDP

  1. What is this product for?
  2. What do people like about it?
  3. What don't people like about it?
  4. What are they buying instead?
  5. Why choose this over the alternatives?

Alexa is the US-marketplace shopping assistant, so ask in English. Open Alexa / Rufus on your live PDP, ask each question in turn, and paste the answers below.

2Paste your listing and Alexa's answers

Quick fill: paste the whole conversation and it's split into the fields below

Copy the full Alexa conversation (questions included) into this box. Answers are matched to round-one ①–⑤ automatically; anything unrecognized goes, in order, into the round-two follow-up fields. You can also fill each field by hand.

Pre-filled with an example listing: Sky Village 10-Tier Outdoor Hydroponic Tower (B0GZMD7HTJ). Click “Clear all fields” to start with your own.

Section 1: Round-one Alexa answers

Want a capture of the whole listing page? Use GoFullPage (Chrome extension) to take a full-page screenshot, then paste it into ChatGPT together with the details above.

3Generate the ChatGPT prompt in one click

Paste the whole prompt into ChatGPT. For a full-page listing capture, use the GoFullPage Chrome extension.

4Section 2: Round-two PDP answers

Section 2: Round-two Alexa answers

The prompt from the previous step asks ChatGPT to first give you 7 more questions to ask Alexa. Take those 7 back to your PDP, ask them, paste the answers below, and generate a round-two prompt that fills the information gaps.

5Find the Alexa questions your listing doesn't answer

After the 7 round-two questions, mark how Alexa did on each one. Those are the holes in your listing; fix them first.

  1. Ask the 7 follow-up questions from step 4 again (Alexa / Rufus on the PDP).
  2. Flag every question Alexa can't answer or answers wrong.
  3. Those questions are purchase concerns your listing (title, bullets, A+, images, Q&A) doesn't clearly answer. Add the answers to your copy and image stack, in that order.
  4. A few days after updating, ask the same questions again to confirm Alexa can now answer them.

6Final reminder

Fix image #2 first: once you have the rewrite, the first thing to change is your second image. It does more for conversion rate than any A+ module.