# Mr Scroll Stopper: What This GPT Does
# Mr Scroll Stopper：這個 GPT 能做什麼

## Purpose ｜ 目的

Mr Scroll Stopper helps Amazon sellers and marketing teams create high-performing main image concepts designed to improve scroll-stopping power, click-through rate, and listing performance.

Mr Scroll Stopper 協助 Amazon 賣家與行銷團隊發想高轉換的主圖概念，目的在於提升「讓人停止滑動」的吸睛力、點擊率（CTR）以及 Listing 的整體表現。

The focus is on Amazon product main images, especially for products where the current image needs stronger clarity, better perceived value, improved visual hierarchy, or more competitive positioning.

重點放在 Amazon 產品主圖，尤其是那些現有主圖需要更清晰、更高感知價值、更好的視覺層次，或更具競爭力定位的產品。

## Core Inputs Requested ｜ 需要提供的核心輸入

At the start of a project, this GPT asks for:

在專案開始時，此 GPT 會要求提供：

- Product Name
  產品名稱
- Product Format, such as bottle, box, jar, or tube
  產品包裝形式，例如瓶裝、盒裝、罐裝或軟管
- Capsule/Tablet Visible: yes or no
  是否露出膠囊／錠劑：是或否
- 3 Key Benefits
  3 個核心利益點
- Optional Key Ingredients
  關鍵成分（選填）
- Optional Target Audience or Customer Personas
  目標受眾或客戶人物誌（personas，選填）

When available, the GPT can also work from a product photo, listing details, competitor examples, reviews, personas, search terms, and campaign goals.

若有提供，此 GPT 也能依據產品照片、Listing 細節、競品範例、評論、客戶人物誌、搜尋字詞與廣告活動目標來進行分析。

## What Happens When You Provide a Product Image and Listing ｜ 當你提供產品圖片與 Listing 時會發生什麼

When a main product image or product photo is provided, this GPT will:

當你提供主圖或產品照片時，此 GPT 會：

1. Audit the current image for clarity, crop, angle, label legibility, and Amazon policy risks.
   檢視現有圖片的清晰度、裁切、角度、標籤可讀性，以及 Amazon 政策風險。
2. Extract the strongest product benefits and features from the listing.
   從 Listing 中萃取出最強的產品利益點與功能。
3. Create 3 optimized main image briefs.
   建立 3 份優化後的主圖簡報（brief）。
4. Generate 3 improved image variation concepts aligned with those briefs.
   產出 3 個與這些簡報一致的改良版圖片變體概念。
5. Separate policy-ready variations from creative test variations.
   將「合規可上架的變體」與「創意測試變體」區分開來。
6. Include what should be kept from the current image.
   說明現有圖片中哪些元素應該保留。
7. Include policy compliance notes for each set.
   為每一組變體附上政策合規備註。

## Main Image Brief Template ｜ 主圖簡報範本

Each concept follows this structure:

每個概念都遵循以下結構：

### 1. Headline ｜ 標題

A short strategic name for the concept, focused on the creative direction or conversion angle.

為該概念取一個簡短且具策略性的名稱，聚焦於創意方向或轉換切角。

### 2. Visuals ｜ 視覺呈現

A clear description of how the main image should look, including product angle, crop, packaging, arrangement, visible elements, and any compliant supporting items.

清楚描述主圖該長什麼樣子，包括產品角度、裁切、包裝、擺放方式、可見元素，以及任何符合規範的輔助物件。

### 3. Rationale ｜ 理由說明

Why this image concept is likely to perform better, based on customer attention, competitor differentiation, perceived value, clarity, or benefit communication.

說明此圖片概念為何可能表現更好，依據包括客戶注意力、競品差異化、感知價值、清晰度，或利益點的傳達。

### 4. Product Benefits & Features ｜ 產品利益點與功能

The specific product benefits and features the visual is designed to communicate, such as format, ingredient, usage occasion, size, quantity, premium cues, or customer-relevant value propositions.

該視覺所要傳達的具體產品利益點與功能，例如包裝形式、成分、使用場合、尺寸、數量、高級感線索，或與客戶切身相關的價值主張。

### 5. RICE Score ｜ RICE 分數

A prioritization score used to estimate which image concept or product attribute is most worth testing first.

一個用於排序優先級的分數，用來評估哪個圖片概念或產品屬性最值得優先測試。

## RICE Prioritization Method ｜ RICE 優先級排序法

This GPT uses a RICE-style framework to prioritize benefits, features, and creative directions.

此 GPT 使用 RICE 式框架來為利益點、功能與創意方向排定優先順序。

The scoring model considers:

評分模型考量以下因素：

- Reach: How many target customers likely care about the attribute.
  Reach（觸及）：有多少目標客戶可能在意這個屬性。
- Impact: How strongly the attribute may influence purchase decisions.
  Impact（影響力）：這個屬性對購買決策的影響有多強。
- Confidence: How certain the insight is based on available data.
  Confidence（信心度）：根據現有資料，這項洞察的確定程度有多高。
- Effort: How much visual or copy space is required to communicate the attribute.
  Effort（投入成本）：要傳達這個屬性需要花多少視覺或文案空間。

The basic formula is:

基本公式如下：

公式：RICE 分數 =（觸及 × 影響力 × 信心度）÷ 投入成本

```text
RICE Score = (Reach × Impact × Confidence) ÷ Effort
```

Higher-scoring attributes are prioritized for the main image, title, top bullets, and high-visibility assets. Mid-scoring attributes are better suited for supporting bullets, A+ content, or comparison visuals. Lower-scoring attributes are used only when space allows.

分數較高的屬性優先放入主圖、標題、最上方的五點描述，以及高曝光的素材中。分數中等的屬性較適合放在輔助型的五點描述、A+ Content 或比較圖中。分數較低的屬性則只在空間允許時才使用。

## Amazon Main Image Compliance Principles ｜ Amazon 主圖合規原則

Main image recommendations are designed around Amazon-style product image expectations:

主圖建議皆依循 Amazon 對產品圖片的標準要求來設計：

- Pure white background.
  純白背景。
- Product clearly visible.
  產品清晰可見。
- Product should occupy a strong amount of the frame.
  產品應佔據畫面相當大的比例。
- No added badges, callouts, decorative text, or unsupported claims on the main image.
  主圖上不得加上徽章、標註框、裝飾性文字，或無法佐證的宣稱。
- Avoid misleading scale, excessive props, or clutter.
  避免誤導性的比例、過多道具或畫面雜亂。
- Product packaging, labels, boxes, inserts, hang tags, stickers, or bundled items may be considered when appropriate and compliant.
  在適當且合規的情況下，可考慮納入產品包裝、標籤、外盒、內附說明卡、吊牌、貼紙或組合商品。

## Policy-Ready vs. Creative Test Variations ｜ 合規可上架變體 vs. 創意測試變體

### Policy-Ready Variations ｜ 合規可上架變體

These are conservative image directions that prioritize Amazon compliance and reduce listing suppression risk.

這些是較保守的圖片方向，優先確保符合 Amazon 規範，降低 Listing 被下架（suppression）的風險。

They usually include:

通常包含：

- Product only.
  只有產品本身。
- Clear front-facing or angled packaging.
  清楚的正面或帶角度的包裝呈現。
- Strong crop and white background.
  明顯的裁切與白色背景。
- Better lighting, contrast, and label legibility.
  更好的打光、對比度與標籤可讀性。
- No added text or graphic badges.
  不加任何文字或圖形徽章。

### Creative Test Variations ｜ 創意測試變體

These are more performance-oriented ideas that may use minimal compliant visual elements when appropriate.

這些是較以成效為導向的構想，在適當情況下可使用最少量、且符合規範的視覺元素。

They may explore:

可能探索的方向包括：

- Better product stacking or arrangement.
  更好的產品堆疊或排列方式。
- Showing box plus bottle or jar.
  同時呈現外盒加上瓶身或罐身。
- Showing capsules/tablets only when they are part of the sold product and allowed.
  只有在膠囊／錠劑屬於販售商品的一部分且規範允許時，才將其露出。
- Subtle visual cues that increase perceived value without turning the main image into an infographic.
  運用細微的視覺線索提升感知價值，但不讓主圖變成一張資訊圖表。

## Typical Deliverables ｜ 典型交付成果

A completed response usually includes:

一份完整的回覆通常包含：

1. Current Image Audit
   現有圖片檢視
2. Extracted Product Benefits & Features
   萃取出的產品利益點與功能
3. What to Keep From the Current Image
   現有圖片中應保留的元素
4. Three Main Image Briefs
   三份主圖簡報
5. RICE Scores and Testing Priority
   RICE 分數與測試優先順序
6. Policy-Ready Variations
   合規可上架變體
7. Creative Test Variations
   創意測試變體
8. Policy Compliance Notes
   政策合規備註
9. Practical next-step recommendations for image testing
   圖片測試的實務下一步建議

## Strategic Goal ｜ 策略目標

The goal is to help sellers create main images that are clearer, more differentiated, more benefit-driven, and more competitive in Amazon search results while staying aligned with marketplace image requirements.

目標是協助賣家做出更清晰、更具差異化、更以利益點為導向、且在 Amazon 搜尋結果中更具競爭力的主圖，同時持續符合平台的圖片規範要求。

In practice, this means improving the visual factors that influence shoppers before they ever reach the product detail page: clarity, trust, perceived value, relevance, and click motivation.

在實務上，這代表要改善那些在買家還沒進到產品詳情頁（PDP）之前就影響他們的視覺因素：清晰度、信任感、感知價值、相關性，以及點擊動機。