← Back to Dashboard
MAOYU -- SD AMC 受眾規劃
Battery Terminals & DIY Tools | Market: US | Updated: 2026-04-15 20:18 GMT+8
Total Audiences
12
行為 + 時機 + 季節
Behavioral (AMC)
4
3 Running · 1 Completed
Purchase Timing
3
Weekday / Weekend / Payday
Seasonal
5
Prime Day / BFCM / Holiday...
AMC SQL File
api/maoyu_amc_audiences.sql
Ready
C. 行為受眾 Behavioral Audiences (AMC) — 全部 Completed · 2026-04-22 更新
✓ 4 個 AMC 受眾全部 Completed — Total 體量 ~890,000 users
2 個已綁定 SD campaign（DPV 4k 版 + CrossBuy）· 2 個待綁定 SD campaign（Sponsored_Ads_Exposed 876k + High_DPV 8k 新版）
AMC 001 · 廣告曝光受眾 Sponsored Ads Exposed 待綁 SD
所有看過 MAOYU 贊助廣告的用戶（SP+SB+SD impression 並集）— 最上層漏斗，最大 retargeting 池
T1 Completed
Audience ID407225535679738115
AMC QueryMAOYU_Sponsored_Ads_Exposed
Size~876,000 users
ActivationSD Broad Retargeting / LAL Seed
Created2026-04-15 20:16 (Apr 15)
建議 Budget$20/day · bid $0.50
✓ Bulk 就緒 2026-04-22 · 檔案：MAOYU_SD_AMC_SponsoredExposed_20260422.xlsx · 上傳 Amazon Ads Bulk Operations 即可啟用
AMC 002 · 多產品買家 Multi-Product Buyers (LAL Seed) 未出現於 Console
買過 2+ 不同 MAOYU 產品的用戶 — Lookalike 最強種子（SQL 已就緒，AMC run 未回傳）
T1 Pending Re-run
AMC QueryMAOYU_MultiProduct_Buyers_LAL_Seed
StatusSQL 在 api/maoyu_amc_audiences.sql ready — 重跑即可
ActivationSD Prospecting (Lookalike)
AMC 003 · 多次瀏覽未購買（8k 新版）High DPV No Purchase 待綁 SD
瀏覽 MAOYU 產品 2+ 次但未下單 — 最高意圖 retargeting 對象，8k 池是舊版 2 倍
T1 Completed
Audience ID410371372464297849
AMC QueryMAOYU_High_DPV_No_Purchase
Size~8,000 users
ActivationSD Retargeting (highest intent)
Created2026-04-15 20:18 (Apr 15)
建議 Budget$10/day · bid $0.84
✓ Bulk 就緒 2026-04-22 · 檔案：MAOYU_SD_AMC_DPV_8k_Retarget_20260422.xlsx · 上傳 Amazon Ads Bulk Operations 即可啟用
AMC 003 舊 · DPV 4k 版 High DPV (older run) ✓ 已綁 SD
早先一次跑出的 4k 版本 — 已綁定 SD Retargeting campaign（4/15 部署）
T2 Completed · Live
Audience ID364012944551835392
Size~4,000 users
SD CampaignMAOYU SD AMC_DPV_Retarget_Heroes_20260415
建議：保留此版作為對照組，新 8k 版上線後比較 CVR 差異
AMC 004 · 端子買家交叉銷售 Terminal Buyer No CrossBuy ✓ 已綁 SD
買過 8-Way / 12-Way 但未購入 Modular / Silver variants — 天然升級路徑
T2 Completed · Live
Audience ID374858913667905434
AMC QueryMAOYU_Terminal_Buyer_No_CrossBuy
Size~2,000 users
SD CampaignMAOYU SD AMC_CrossSell_Variants_20260415
✓ Bulk Files 就緒 2026-04-22 — 上傳即啟用
  1. ✓ Sponsored_Ads_Exposed (876k) bulk 產出 → $20/day · bid $0.50 · 5 hero ASINs · 檔：MAOYU_SD_AMC_SponsoredExposed_20260422.xlsx
  2. ✓ High_DPV 新 8k 版 bulk 產出 → $10/day · bid $0.84 · 4 hero terminals · 檔：MAOYU_SD_AMC_DPV_8k_Retarget_20260422.xlsx
上傳步驟：Seller Central → Amazon Ads → Sponsored Display → Bulk Operations → Upload → 選這 2 個 xlsx 檔 → Validate → Submit · 新增 $30/天 預算（總 SD 花費從 $4 → $34/day）
⏳ 待辦 Next Steps
  1. P1 · 重跑 AMC 002 MultiProduct_Buyers → SQL 已 ready，到 AMC console 重新提交
  2. P2 · 比較 DPV 新/舊版 CVR（8k vs 4k）→ 2 週後決定是否停用舊版
  3. P2 · 30 天 SD ROI 目標：baseline $119→$161 (ROI 1.36) → 新 2 campaigns 上線後目標 ROI ≥ 2.0
A. 購買時機受眾 Purchase Timing Audiences
平日購物者 Weekday Shoppers
Mon-Fri 購買紀錄的用戶
T2 待建立 Pending
AMC QueryMAOYU_{Timing}_weekday
ActivationSD Retargeting
Timing全年常駐 Always-on
週末衝動買 Weekend Impulse
Sat-Sun 購買紀錄的用戶
T2 待建立 Pending
AMC QueryMAOYU_{Timing}_weekend
ActivationSD Retargeting
Timing全年常駐 Always-on
月初薪水日 Payday Buyers
每月 1-7 號購買的用戶
T3 規劃中 Planning
AMC QueryMAOYU_{Timing}_payday
ActivationSD Retargeting
Timing每月 1-7 號加強 Boost first week
B. 季節性受眾 Seasonal / Holiday Audiences
春季換新 Spring Refresh
Mar-Apr 購買的用戶
T1 待建立 Pending
AMC QueryMAOYU_spring_refresh
ActivationSD Prospecting
Timing3 月初啟動 Activate early Mar
夏季戶外 Summer Outdoor
May-Jul 購買的用戶（戶外高峰）
T1 待建立 Pending
AMC QueryMAOYU_summer_outdoor
ActivationSD Prospecting
Timing5 月初啟動 Activate early May
Prime Day 受眾 Prime Day Shoppers
上次 Prime Day 期間購買的用戶
T2 待建立 Pending
AMC QueryMAOYU_prime_day
ActivationSD Retargeting + Lookalike
Timing活動前 2 週啟動 Activate 2 weeks before
Black Friday / Cyber Monday BFCM Shoppers
上次 BFCM 期間購買的用戶
T2 待建立 Pending
AMC QueryMAOYU_bfcm
ActivationSD Retargeting + Lookalike
Timing11 月第 2 週啟動 Activate mid-Nov
聖誕禮物季 Holiday Gift Season
Nov-Dec 購買的用戶（送禮需求）
T3 待建立 Pending
AMC QueryMAOYU_holiday_gift
ActivationSD Prospecting
Timing11 月初啟動 Activate early Nov
季節啟動日曆 Seasonal Activation Calendar
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 春季換新 夏季戶外 Prime Day 受眾 Black Friday / Cyber Monday 聖誕禮物季
■ T1 Must Have    ■ T2 Recommended    ■ T3 Nice to Have
Generated by Amazon Autopilot | 2026-04-10 | AMC Audience Planner