Parent: B0DYF35BWZ (4 children)
Sales: $4,318.13 | Units: 785
Sessions: 3,823 | Conv Rate: 20.54%
Best seller: B0DJFRSCY3 (24-Pack, unscented) — $2,088 / 398 units / 28.6% CVR
Strong conversion across all variants. Buy Box held at 93-97%.
Parent: B0D77N1C4M (12 children)
Sales: $9,045.27 | Units: 927
Sessions: 5,249 | Conv Rate: 17.66%
Top 3: Citrus 10pk ($2,995), Assorted 20pk ($2,708), Bergamot 10pk ($1,181)
Wide variant catalog with strong 10-pack and assorted performance. 6-pack variants have lower conversion.
3 bundle ASINs (B0GFDL4ZZS, B0GFDPSSL8, B0GFDT16HL) — combined 8 sessions, 0 units, 0 sales.
Buy Box % is low (33-100% on minimal traffic). Consider: improve listing content, run targeted ads, or sunset if no traction after ad support.
Spend: $17.80 | Sales: $61.28 | ACOS: 29.0%
Impressions: 35,867 | Clicks: 63 | CTR: 0.18% | CPC: $0.28
Top campaign: SB_BROAD_FOAMING HANDSOAP_MULTIKEYWORDS — $7.04 spend, $29.40 sales, 23.9% ACOS
Foaming Handsoap broad keyword campaign driving the majority of SB conversions. WMC and other soap campaigns generating impressions but limited sales.
| Product | ASIN | Sessions | Page Views | Units Ordered | Sales | Conv Rate | Buy Box % |
|---|---|---|---|---|---|---|---|
| Washing Machine Cleaner Tablets | B0DYF35BWZ | 3,823 | 5,256 | 785 | $4,318.13 | 20.54% | 94.88% |
| 24 Pack, unscented | B0DJFRSCY3 | 1,391 | 2,206 | 398 | $2,088.00 | 28.61% | 97.09% |
| 6 Pack | B0DJFTMMJF | 986 | 1,222 | 161 | $888.53 | 16.33% | 93.63% |
| 24 Pack | B0DJFTDMHS | 900 | 1,101 | 127 | $920.59 | 14.11% | 96.89% |
| 6 Pack, unscented | B0DJFSPNND | 546 | 727 | 99 | $421.01 | 18.13% | 91.90% |
| Foaming Hand Soap Tablets | B0D77N1C4M | 5,249 | 6,681 | 927 | $9,045.27 | 17.66% | 98.74% |
| Citrus 10pk | B0C4NTFWVN | 1,212 | 1,617 | 302 | $2,994.88 | 24.92% | 98.83% |
| Assorted 20pk (5 scents) | B0DJFRLGH4 | 1,339 | 1,668 | 119 | $2,708.09 | 8.89% | 97.82% |
| Bergamot 10pk | B0CXS8T9JV | 772 | 957 | 120 | $1,181.12 | 15.54% | 98.92% |
| Ocean 10pk | B0CXSKPQWD | 596 | 710 | 112 | $1,114.39 | 18.79% | 97.14% |
| Zen Tea 10pk | B0D9HNTQ9X | 355 | 411 | 44 | $437.79 | 12.39% | 98.29% |
| Bergamot 6pk | B0DJFQGGPY | 424 | 538 | 67 | $432.15 | 15.80% | 98.97% |
| Ocean 6pk | B0DJFQ8JVM | 268 | 318 | 51 | $328.95 | 19.03% | 98.95% |
| Hotel Lobby 10pk | B0D9HPW9XY | 431 | 537 | 39 | $388.05 | 9.05% | 99.79% |
| Zen Tea 6pk | B0DJFRSN7K | 472 | 615 | 40 | $251.55 | 8.47% | 99.06% |
| Noble Essence 6pk | B0DJFRMKK9 | 375 | 440 | 33 | $206.40 | 8.80% | 99.27% |
| Citrus 6pk | B0DJFQMHWK | 0 | 0 | 0 | $0.00 | 0.00% | 0.00% |
| Bundles (Low Traffic) | 3 ASINs | 8 | 9 | 0 | $0.00 | 0.00% | 44.44% |
| Bergamot Soap + WMC 24pk | B0GFDL4ZZS | 3 | 4 | 0 | $0.00 | 0.00% | 33.33% |
| Ocean Soap + WMC 24pk | B0GFDPSSL8 | 1 | 1 | 0 | $0.00 | 0.00% | 100.00% |
| Citrus Soap + WMC 24pk | B0GFDT16HL | 4 | 4 | 0 | $0.00 | 0.00% | 100.00% |
| TOTAL | 9,080 | 13,949 | 1,712 | $13,371.45 | 18.86% | 96.6% |
| Campaign | Spend | Sales | ACOS | Clicks | Impressions | CTR | CPC |
|---|---|---|---|---|---|---|---|
| SB_BROAD_FOAMING HANDSOAP_MULTIKEYWORDS | $7.04 | $29.40 | 23.9% | 22 | 5,477 | 0.40% | $0.32 |
| SB_BROAD_WASHING MACHINE CLEANER_MULTIKEWYRODS | $1.02 | $0.00 | 0.0% | 3 | 3,121 | 0.10% | $0.34 |
| SB_White24_washing machine cleaner for odor removal_37_ERIC | $0.72 | $0.00 | 0.0% | 2 | 225 | 0.89% | $0.36 |
| SB_BR0AD_CLEANER TABS_MULTIKEYWORDS | $0.69 | $0.00 | 0.0% | 4 | 6,958 | 0.06% | $0.17 |
| SB_BROAD_HANDWASH_MULTIKEYWORDS | $0.68 | $0.00 | 0.0% | 3 | 2,067 | 0.15% | $0.23 |
| SB_BROAD_orange hand soap tablets_111325 | $0.55 | $9.95 | 5.5% | 2 | 109 | 1.83% | $0.28 |
| SB_BROAD_natural foaming soap tablets_120125 | $0.44 | $0.00 | 0.0% | 2 | 155 | 1.29% | $0.22 |
| SB_White24_washing machine cleaning discs 24 pack_35_ERIC | $0.42 | $0.00 | 0.0% | 1 | 181 | 0.55% | $0.42 |
| SB_White24_washing machine cleaning pods_37_ERIC | $0.39 | $0.00 | 0.0% | 1 | 125 | 0.80% | $0.39 |
| SB_Banner_CPC_BLUE_KW1 | $0.38 | $0.00 | 0.0% | 1 | 26 | 3.85% | $0.38 |
| TOTAL (all SB campaigns) | $17.80 | $61.28 | 29.0% | 63 | 35,867 | 0.18% | $0.28 |
| Date | Sales | Units | Sessions | CVR | Avg Price |
|---|
| Product | ASIN | Orders | Units | Revenue |
|---|---|---|---|---|
| Citrus 10pk (Soap) | B0C4NTFWVN | 290 | 308 | $3,054.58 |
| Assorted 20pk (Soap) | B0DJFRLGH4 | 122 | 125 | $2,845.79 |
| WMC 24pk, unscented | B0DJFRSCY3 | 398 | 398 | $2,088.00 |
| Bergamot 10pk (Soap) | B0CXS8T9JV | 121 | 128 | $1,250.77 |
| Ocean 10pk (Soap) | B0CXSKPQWD | 103 | 113 | $1,114.39 |
| WMC 24pk | B0DJFTDMHS | 133 | 138 | $984.02 |
| WMC 6pk | B0DJFTMMJF | 167 | 167 | $918.47 |
| Zen Tea 10pk (Soap) | B0D9HNTQ9X | 43 | 45 | $447.74 |
| Bergamot 6pk (Soap) | B0DJFQGGPY | 67 | 68 | $438.60 |
| WMC 6pk, unscented | B0DJFSPNND | 99 | 99 | $421.01 |
| Hotel Lobby 10pk (Soap) | B0D9HPW9XY | 40 | 41 | $398.00 |
| Ocean 6pk (Soap) | B0DJFQ8JVM | 50 | 52 | $335.40 |
| Zen Tea 6pk (Soap) | B0DJFRSN7K | 38 | 40 | $258.00 |
| Noble Essence 6pk (Soap) | B0DJFRMKK9 | 32 | 34 | $212.85 |
| TOTAL | 1,703 | 1,756 | $14,767.62 |