| Product | W5 Daily Avg | Deal Week Target | Change | Strategy | W5 TACOS | Target TACOS |
|---|---|---|---|---|---|---|
| 🟢 ICECUBE Avento | £38/day | £57/day | +50% | Aggressive push — strongest momentum, W5 at £1,295 sales. Deal pricing will compound organic growth. Increase SP bids 20%, add SD retargeting. | 20.7% | ≤25% |
| 🔴 ICECUBE Jet II | £11/day | £18/day | +60% | Recovery mode — was dead W2-W3 but W4-W5 showed £210 each. Needs visibility boost. Increase SP exact match bids, launch new keyword campaigns. | 37.0% | ≤35% |
| 🟡 ICECUBE Verano | £6/day | £12/day | +100% | Under-invested — only £88 total spend but 21% TACOS! Extremely efficient. Double budget during deal week, add broad match and SD campaigns. | 26.3% | ≤25% |
| 🟣 ICECUBE Dynamic | £1/day | £8/day | +700% | Visibility gap — only £25 total spend over 5 weeks! Product can't sell if nobody sees it. Launch fresh SP auto + manual campaigns. Monitor closely for first 3 days. | 6.2% | ≤40% |
| Total Deal Day Budget | £56/day | £95/day | +70% | £665/week deal budget for 4 products |
| IceCube Style | 5W Sales | 5W Units | TACOS | Status |
|---|---|---|---|---|
| Avento | £4,188 | 120 | 22.2% | ⭐ Star — Deal Product |
| Sportech | £1,787 | 64 | 40.7% | Strong performer |
| Jet II | £490 | 14 | 52.7% | 📈 Deal Product — recovering |
| Verano | £421 | 14 | 21.0% | 📈 Deal Product — efficient |
| Dynamic | £210 | 6 | 11.7% | 📈 Deal Product — needs visibility |
| Ventura | £100 | 2 | 6.9% | Low volume |
| Sprint | £75 | 3 | 3.9% | Low volume |
| Laso-17 | £69 | 2 | 13.8% | Low volume |